Tuesday, July 10, 2007

What is "Two Way Street Research and Consultation" About?

The term Web 2.0 is thrown about a lot these days and much of it is confusing. Let's make this clear. It is unclear because,

1) These technologies are proliferating quicker than dandelions in May -- Everywhere you look there is a new social network, a new blog, a new chat service, and so on. Frankly, it's too much for any one person with a job to keep up with. Heck, it may even be too much for someone who loves this stuff to keep up with!

2) Most of us never really got Web 1.0 -- Ok, some of us took the time to learn HTML or what CSS was, but most of us didn't. Let's face it, when the web became the flavor of the 1990s it was so acronym-driven that most of us simply couldn't penetrate the technicalese because we felt dumb when someone explained to us in a condescending tone that Java and JavaScript were not the same. Shouldn't Web 2.0, an upgrade, be even more difficult? To program... yes. But to use by normal people like yourself, no. Simply put, the average non computer person can put content up on the web and you need not know the difference between an AJAX capable browser and the stuff you keep under your kitchen sink.

However you should understand that the if you can write in any major language and if you can define your needs to connect to people, organizations, clients and customers then you can use Web 2.0 technologies. This website and I am here to help you do exactly that. Because these tools are in their relative infancy and solid metrics on their market influence are difficult to ascertain, you need to be judicious and clever with what tools you want to work with and what you want to achieve. Indeed, just like traditional marketing and communication, you need a strategy. That's what this blog and my services will provide you. The blog gives you a clearinghouse of my thoughts, links, and relevant stories. My services, well, just write! I am available at tim.twowaystreet@gmail.com.

Expect more posts later. But for now, let's talk!

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